# KOLs Guru

> KOLs Guru (kols.guru) is an influencer marketing platform — KOL marketing in
> Hong Kong and across Asia — covering X (formerly Twitter), LinkedIn,
> Instagram, Threads, Facebook and YouTube. A brand posts a campaign with a
> fixed payout printed on the front of it; a creator accepts, publishes, and
> submits their links; payment settles wallet-to-wallet in US dollars, usually
> the same day. There is no platform fee on either side.

kols.guru is a client-rendered single-page app, so a crawler that does not
execute JavaScript sees an empty document body. This file is the site in plain
text, written so that it does not have to. It is maintained by hand and every
statement in it is taken from the live product copy or the database schema.

Also known as: KOLs.guru, kols.guru, KOLsGuru.
Operated by Omu Labs Limited (Hong Kong SAR), CR 78370483. The iOS app is
published by Alano Tech Pte. Ltd. (Singapore).

## What it does

Two sides:

- **Creators** browse a board of open quests, accept one, publish the required
  post, and submit the live links. No application form, no pitch, no bidding.
- **Brands** post a quest with a payout, a brief, required channels and a slot
  count, then review what comes back. Brands must clear a verification check
  before they can publish; they can build drafts while it is pending.

## The rules that make it different

- **Fixed price.** The payout is written on the front of the quest. Nothing is
  negotiated before or after, and nothing is deducted on the way — no take
  rate, no listing fee, no subscription. 0% platform fee.
- **48 hours to review, then it approves itself.** The review window runs from
  the moment the creator submits, whether or not anyone opens the email. A
  brand that says nothing has said yes.
- **A rejection needs a written reason.** It is a required field, not a
  checkbox. The creator then gets one 24-hour window to fix and resubmit, and
  the brand gets 24 hours on the second version. There is no third round in
  either direction, and a creator can escalate a rejection they believe is
  wrong.
- **The platform never holds the money.** Payment goes directly from the
  brand's wallet to the creator's, on-chain. KOLs Guru records and verifies it;
  it does not custody it. So there is no minimum withdrawal, no payout
  schedule, and no balance sitting in someone else's account.
- **A hash per settled job.** The transaction hash is stored against the
  assignment with an explorer link — proof of payment that outlives the
  conversation, the invoice and the account manager.

## How it works, in four steps

1. **It reaches your board.** Quests arrive with the payout, the required
   channels and the deadline on the card. Nothing is hidden behind an
   application form.
2. **You accept the slot.** Accepting claims one of the quest's slots and
   unlocks the brand assets that were held back. First come, first served. 48
   hours to publish from there.
3. **You publish and submit.** One live link and one screenshot per required
   channel, submitted together as a single bundle. A partial submission is not
   a state the system has.
4. **Approved, then paid.** The brand approves, or 48 hours pass and it
   approves itself. Payment settles on-chain in USD and the hash lands on the
   job.

## Money and networks

US dollars, settled as USDT — a dollar-backed stablecoin, one to one — on TRON
or Solana. The creator adds the wallet and keeps the keys.

## What a creator needs before accepting anything

One connected social account and one payout wallet. That is the whole gate, and
the board can be browsed before either.

## Supported channels

LinkedIn, X, Instagram, Threads, Facebook, YouTube.

## Quest types

Video review, explainer, tutorial, unboxing, thread, post, livestream, story,
testimonial, event coverage.

## Pages

- [Home](https://kols.guru/): what the product is and the rules it runs on.
- [Brands](https://kols.guru/brands): the verified brands running campaigns
  here. Readable without an account.
- [Explore](https://kols.guru/explore): the board of open campaigns — brand,
  task type, channels and deadline. Readable without an account; the payout and
  the full brief need a sign-in.
- [Terms of Use](https://kols.guru/terms)
- [Privacy Statement](https://kols.guru/privacy)

## Not public

Individual quest pages (`/quests/<id>`, `/q/<code>`), brand profiles
(`/b/<slug>`), and everything under a creator or merchant account require a
sign-in and are marked `noindex`. Their share cards carry the brand, the task
and the payout; the brief and the terms are never served to a crawler.

## Contact

hello@alano.ai